Swiss International Style
Mid-century graphic design built on a strict modular grid, flush-left sans-serif type and asymmetric layouts.
Palette
- Paper White#F5F5F0 · 55%
- Black#111111 · 25%
- Signal Red#E30613 · 15%
- Mid Grey#9A9A9A · 5%
Visual traits
- Every element snaps to a visible or implied modular grid
- Neo-grotesque sans-serif (Helvetica, Akzidenz-Grotesk), flush left, ragged right
- Large type used as an image; strong scale contrast between headline and body
- Generous white space; asymmetric balance
- One accent color (usually red) on black and white
Prompt
Swiss International Style poster, strict modular grid, large bold Helvetica headline flush left, small body text in columns, asymmetric layout with generous white space, black and white with a single signal red accent, objective black and white photograph cropped to the grid
Negative prompt
ornament, script fonts, centered symmetric layout, gradients, drop shadows, clutter