{"slug":"swiss-international-style","title":{"en":"Swiss International Style","ja":"スイス・スタイル（国際タイポグラフィ様式）"},"summary":{"en":"Mid-century graphic design built on a strict modular grid, flush-left sans-serif type and asymmetric layouts.","ja":"厳格なモジュラーグリッド、左揃えのサンセリフ体、非対称レイアウトを基盤とする20世紀中盤のグラフィックデザイン。"},"categories":["design"],"subAspects":["design.style"],"aspects":["design"],"tags":["typography","grid","poster","modernism"],"palette":[{"name":"Paper White","hex":"#F5F5F0","ratio":0.55},{"name":"Black","hex":"#111111","ratio":0.25},{"name":"Signal Red","hex":"#E30613","ratio":0.15},{"name":"Mid Grey","hex":"#9A9A9A","ratio":0.05}],"keywords":["swiss style","international typographic style","modular grid","Helvetica","flush left ragged right","asymmetric layout","objective photography"],"traits":{"en":["Every element snaps to a visible or implied modular grid","Neo-grotesque sans-serif (Helvetica, Akzidenz-Grotesk), flush left, ragged right","Large type used as an image; strong scale contrast between headline and body","Generous white space; asymmetric balance","One accent color (usually red) on black and white"],"ja":["すべての要素を、見える・見えないモジュラーグリッドに揃える","ネオグロテスク系のサンセリフ（Helvetica、Akzidenz-Grotesk）を左揃え・右側不揃いで組む","大きな文字を図像として扱い、見出しと本文の大きさに強い差をつける","たっぷりとした余白と、左右非対称のバランス","白と黒に、アクセントカラーを1色（多くは赤）"]},"prompt":"Swiss International Style poster, strict modular grid, large bold Helvetica headline flush left, small body text in columns, asymmetric layout with generous white space, black and white with a single signal red accent, objective black and white photograph cropped to the grid","negativePrompt":"ornament, script fonts, centered symmetric layout, gradients, drop shadows, clutter","contrasts":[{"slug":"bauhaus","title":{"en":"Bauhaus","ja":"バウハウス"},"difference":{"en":"Swiss International Style is typographic: a strict modular grid, flush-left sans-serif type and asymmetric layouts, often with photography and restrained color. Bauhaus leans on geometric form itself: circles, squares and triangles in primary red, yellow and blue.","ja":"スイス・スタイルは文字組みが主役で、厳密なモジュラーグリッド、左揃えのサンセリフ、非対称のレイアウトに、写真と抑えた色を合わせることが多い。バウハウスは幾何形態そのものが主役で、円・正方形・三角形を赤・黄・青の原色で構成する。"}},{"slug":"neo-brutalism","title":{"en":"Neo-Brutalism","ja":"ネオブルータリズム"},"difference":{"en":"Both use bold sans-serif type and visible structure, but neo-brutalism is deliberately loud: thick black borders, hard offset shadows and saturated flat fills. Swiss style is calm and ordered: no borders or shadows, generous white space and alignment to a modular grid.","ja":"どちらも太いサンセリフと見える構造を使うが、ネオブルータリズムはわざと騒がしく、太い黒の枠線、ずらした硬い影、彩度の高いベタ塗りを使う。スイス・スタイルは静かで整っていて、枠線も影もなく、広い余白とモジュラーグリッドへの整列で見せる。"}}],"images":[],"references":[{"label":"International Typographic Style (Wikipedia)","url":"https://en.wikipedia.org/wiki/International_Typographic_Style"}],"links":{"page":{"ja":"https://visual-gallery.asami.tokyo/ja/styles/swiss-international-style","en":"https://visual-gallery.asami.tokyo/en/styles/swiss-international-style"},"json":"https://visual-gallery.asami.tokyo/api/v1/styles/swiss-international-style","markdown":"https://visual-gallery.asami.tokyo/api/v1/styles/swiss-international-style/md"}}