# Swiss International Style

Visual style (Design styles)
Source: https://visual-gallery.asami.tokyo/en/styles/swiss-international-style

Mid-century graphic design built on a strict modular grid, flush-left sans-serif type and asymmetric layouts.

## Palette
- #F5F5F0 Paper White (~55%)
- #111111 Black (~25%)
- #E30613 Signal Red (~15%)
- #9A9A9A Mid Grey (~5%)

## Visual traits
- Every element snaps to a visible or implied modular grid
- Neo-grotesque sans-serif (Helvetica, Akzidenz-Grotesk), flush left, ragged right
- Large type used as an image; strong scale contrast between headline and body
- Generous white space; asymmetric balance
- One accent color (usually red) on black and white

## Prompt
Swiss International Style poster, strict modular grid, large bold Helvetica headline flush left, small body text in columns, asymmetric layout with generous white space, black and white with a single signal red accent, objective black and white photograph cropped to the grid

## Avoid
ornament, script fonts, centered symmetric layout, gradients, drop shadows, clutter